At Southern Bay, we offer a wide variety of apparel to represent the lifestyle of southern and coastal culture. Founded in New Orleans, it's our want to inspire and please others in outer parts of the world with our show of tradition and love for the outdoors. Whether it's fishing, hunting, or even just chilling with your buddies, our designs keep you comfortable while also looking crisp and clean. Our wear consist of well detailed and hard-worked designs that are made to last a lifetime of casts and reels. Join us in our mission to supply future generations with clothing built to excel and stand out.